When hiring out-of-house, you are looking at spending a lot of fees per month, and you are essentially trusting strangers with the online success of your business to somewhat extent. Whether you are looking for help with organic social media, paid social media, SEO, or PPC, there are so many sectors that work hand in hand together, and to get the most out of your budget you need to place the success of these individual campaigns you need to select a trustworthy agency.
Digital marketing is a very saturated market; therefore, you have to pick the lot, which can lead you to confusion and worry when picking an agency. You want to ensure you are getting the most value for money but also choose a company you gel with.
Here are some key factors to consider when choosing a marketing agency.
Experience and Expertise
When scrolling through websites or in a meeting with a potential agency, you want to know why they are best suited to handle your website’s digital marketing success, so it’s best to ask for case studies and/or a pitch that includes how and why they are the essential choice. Case studies provide you with real data and evidence of what they were able to achieve when trusted by that company. For example, if you are a fashion brand, you want to know what other fashion brands they have worked with and what the end result was.
Strategic Approach
When you receive a pitch or have a meeting you should want to know and understand their approach. A clear understanding of your business would allow them to deliver a clear strategy while it’s important to note that based on how competitive your industry is, it may take a longer or shorter time frame to reach your goals, but that is something a trustworthy agency would be transparent about. Look out for an agency that uses data analytics to measure performance and use it to modify their strategy too.
You want there to be an approach, but things happen, such as Google updates, and now with the new data privacy rule being set in place, you want to feel confident that your agency will adapt to it.
Communication and Transparency
Good and clear communication with your account manager is extremely important; it will ensure when you want something explaining or changing that it’s safe in their hands and no worries will be needed. Open and responsive communication is essential for any business relationship, so when you do need it, it’s there. For example, Black Friday is a big time for every e-commerce business, so clear communication is very important.
It’s also important that you are getting clear expectations; it’s a red flag if an agency delivers these guaranteed promises without any clear data. It should always be a prediction based on data and not just from their mind. There is never a clear answer when it comes to targets; you can only go off YoY and MoM data that has been gathered.
Client Reviews
What better way to trust a marketing agency than reviewing what people who have already spent their money have said? Check out both Trust Pilot and Google reviews to gather a better understanding of what’s not only real and fake reviews but also the types of businesses they work with and how happy or dissatisfied they are. You want to understand why people have their opinions, and it helps guide you better when you are making a decision on which digital marketing agency in Dubai to choose!
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